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Matthias Horx
Matthias Horx is considered the most influential futurist in the German-speaking world. Between 1980 and 1992, he worked as author and editor on the magazines Tempo, Die Zeit and Merian. Horx was interested in science-fiction, value change, youth cultures, new technologies, and during this time laid the foundations for his future profession.
His essayist books, e.g. Die Wilden 80er (The Wild 80s) and Aufstand in Schlaraffenl (Rebellion in the Land of Milk and Honey) are about value change and the Zeitgeist of the 80s. In 1993, he founded the Trendbro Hamburg with Peter Wippermann. Trendbro rapidly became the nucleus of German marketing orientated trend research, and five years later Matthias Horx founded the Zukunftsinstitut in 1998.